Campaigns
Week of Constellations: During my internship with NASA's Goddard Space Flight Center, I developed a "Week of Constellations" social media campaign consisting of a feature story on NASA's Tumblr and daily posts for NASA Universe's Twitter and Facebook pages. The goal was to reveal how how constellations guide us to some of the most incredible and mysterious objects of the universe. This campaign was targeted toward the public and space lovers and resulted in over 1 million impressions across Twitter and Facebook. This evergreen content will continue to be shared by NASA Universe as a one stop shop for information about constellations and the universe.
LSU Manship School Faculty and Staff Share Encouragement During COVID-19 Pandemic: As the interim director of communications for the Manship School in spring 2020, I initiated a social media campaign to comfort students as the COVID-19 pandemic was moving classes online. When the news hit about classes moving online, many faculty shared with me about how students were emailing them about their fears, nerves and anxieties about virtual classes. In response, I invited Manship School faculty and staff to submit videos of encouragement so that I can post each video daily on the Manship School's Facebook, Twitter and Instagram accounts in the week leading up to virtual classes. The leaders at LSU's Office of Strategic Communications loved the campaign so much that they adopted the same strategy for a video of faculty and staff across the whole LSU campus sending words of encouragement to students. The campaign I created for the Manship School served as a lead up to LSU's video. Overall, this campaign received over 130,000 impressions across all three platforms.
"Picture Yourself..." Instagram Recruitment Campaign: As the graduate assistant in the communications office for the LSU Manship School, I helped develop and implement an Instagram advertising campaign to recruit prospective students based on interests related to the school's degree programs. I designed the picture advertisements, created targeted messaging captions and slogans, incorporated recent Manship School Reels as video advertisements on Stories, and built the advertising campaign using Facebook Ads Manager. That process included timeline, budget, audience interests, advertisement location and more. The month long "Picture Yourself..." campaign resulted in over 260,000 impressions on Instagram.
The Power of Resilience: For my graduate Strategic Communications Campaign course, I developed and pitched a communications campaign for my client, Woman's Hospital - one of the first specialty hospitals for women and infants located in Baton Rouge, Louisiana. The aim of this communication campaign was to effectively increase awareness of Woman’s Hospital’s Staff Resilience Council both internally and externally and debunk self-care stereotypes among Woman’s staff. It used numerous communications strategies and tactics through social media strategies, videography, special event planning, flyers, and more to communicate key messages regarding positive perception of self-care, increasing awareness of the Resilience Council’s initiatives and the good works of the Council to the Baton Rouge community. The target audience for this campaign included all Woman’s 2,100 staff, the Baton Rouge community and surrounding areas and local media.